“And we want to be able to offer that on the back end itself, but it’s a big headache.”ĭigg isn’t the only company shipping a post-Reader RSS application without internal search. “We kind of punted on that a little bit, because the average user does not use it, even if the power users–the ones who do use search–really, really want search,” Weiner says. It’s possible for others to replicate this functionality, but not quite as easy as it was for Google. But this is one thing that Google was uniquely positioned to provide thanks to its robust search technology, which handles tasks far more complex than this every second of every day. “Search is probably the toughest component in all of this.”įor Weiner and RSS power users like him, the ability to search across every item in every feed is a must-have. “We’re not launching with search,” says David Weiner, the editorial director at Digg, which is just one of the companies rushing to finish their Google Reader replacement before this weekend. In most cases, the developers are still plugging away at this particular problem. ![]() ![]() But these new entrants don’t have that luxury and thus need to build their own solutions to search. It’s only natural that this particular feature–the ability to run a query across countless pieces of content at once and get relevant, accurate results–would be front and center in a product with “Google” affixed to the front of its name.
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